Shopify: a better eCommerce
"Making commerce better for everyone" is Shopify's mission — and after years of working with it, at Tunca we believe they've succeeded.
Reliability, cost reduction, marketing focus, AI and mobile-first are just some of its strengths.
Why choose Shopify
Predictable costs
No hidden costs for servers, updates or maintenance. Monthly subscription and clear commissions.
Integrated marketing
Campaigns, marketplace, SEO, newsletter and analytics from the Shopify dashboard. Email marketing, social selling and AI included.
Checkout that converts
Shop Pay and the optimized checkout reduce friction and increase conversions, on desktop and mobile.
Costs
Cost reduction
Shopify is by far the solution with the lowest management costs compared to every platform we have managed. Servers and updates are included in the subscription.
Open-source solutions — Magento, Prestashop, WooCommerce — have much higher costs for the same features. Not to mention lost sales due to bugs during Black Friday.
Marketing
Easy and powerful marketing
From the Shopify dashboard you manage campaigns, marketplaces, SEO, newsletters and analytics. Fully integrated, always up to date.
Built-in email marketing, GDPR compliant. Social selling with direct catalog on Facebook, Instagram and TikTok. Ads and Business Manager handled by Shopify.
Artificial intelligence
Shopify and AI
Shopify natively integrates artificial intelligence into the platform. Shopify Magic automatically generates product descriptions, email subjects and marketing copy in multiple languages.
Sidekick is the AI assistant that helps you manage your store: it answers questions, suggests actions, analyzes data and guides your decisions.
Semantic search in the catalog, personalized results and product recommendations are all powered by AI, improving the shopping experience and conversions.
Continuous evolution
Shopify Editions
Every six months Shopify releases hundreds of new features. Here are the latest Editions:
And there's more
- B2C and B2B in the same backend, with dedicated price lists and catalogs.
- Omnichannel retail: POS, centralized inventory, returns and click & collect.
- App ecosystem and connectors to integrate ERP, CRM, WMS.
- Infrastructure ready for traffic spikes and internationalization.
- Fast time-to-market and predictable costs.